education is life
Client: UNICEF YEMEN
A 6-month social media campaign designed to engage and educate Gen-Zs in the EU on the importance of education in emergencies, specifically within the context of Yemen.
The Challenge
Reach 14 million Gen Zs in the EU with engaging content on education in emergencies, highlighting UNICEF Yemen’s approach.
Project Period: 2022 - 2023
OUR SOLUTION
We created and executed a 6 month social media campaign with a creative campaign video as our centerpiece. Our partnerships team secured the participation of the UNICEF Global team, posting our campaign video collaboratively, leveraging their over 11 million follows to boost our organic reach. From there, our Paid Media team implemented our advertising strategy that pushed our content far past our original goal of 14m people.
Responsibilities
Comms strategy
Paid media
social media
public relations
content creation
branding
Stats
120m
IMPRESSIONS
83k
REACTIONS
27m
REACHED
