Powering healthcare (in progress)
Client: Sustainable Energy for all
A three month social media and PR campaign highlighting SEforAll’s Powering Healthcare initiative, bringing sustainable energy to hospitals all across Sierra Leone.
The Challenge
Tell the story of PHC in a way that engages local and global audiences, and present the problem of sustainable energy in Sierra Leone from a solution based angle.
Project Period: 2023-2024
OUR SOLUTION
A three month awareness campaign that focuses on local stories, and ties them into the global context of climate change solutions. We filmed in 5 hospitals throughout Sierra Leone, capturing various content formats which processed into campaign content for LinkedIn, X, Instagram, and Facebook. Our PR team mapped out local, regional, and international outlets that focus on sustainable energy, and pitched the PHC team for radio spots, podcasts, live TV interviews, and digital articales.
