The Daysis campaign was initiated in 2020 by Clowner utan gränser (Clowns without borders), in order to inform girls in Sweden about the lives of refugees. For the first phase of this three year project we have produced 4 short films, each taking a unique perspective of what it is like to live in a foreign country, and how complicated it can be to feel like you belong.

Our task was to create colorful informative content that would get the attention of young Swedish women aged 15-25. Our objective was to produce videos that brought people together by touching on the sensitive subjects that are often left out of day-to-day discussions, and telling them from the perspective of people in their age group, but from vastly different life experiences.

We produced two portrait videos where we dive into the minds of Amina and Masoumeh, listening to their thoughts on life, and the ups and downs they have been through. We also wanted to create two shorter films more designed for a social media feed, so we created a story structure featuring quick-paced question and answer dialogue so popular in today’s social media landscape.